CX Centric Conversation: The ROI of Customer Experience, April 2021.

This event was co-hosted with CX Centric. In this event, we delved into one of the most debated topics when it comes to Customer Experienc: Return On Investment (ROI).

Last year (2020) we held a very successful session on the Return on Investment of Customer Experience. Over the last year there have been a great deal of advancements in this area, and Officium Labs have been at the forefront. Hence we thought it only right to dive deeper and get a refresh on this topic.

In this CX Centric Conversation Nate Brown, Chief Experience Officer of Officium Labs was the keynote speaker. He shared a very interesting case study where he demonstrated the ROI of Customer Experience initiatives.

Officum Labs also collaborated with CX Centric to offer a framework to manage, present and track ROI on their projects.

This event was hosted by: Jonathan Daniels – Author of The Customer Experience Playbook and Director of CX CENTRIC

For this CX Centric Conversation, we constructed an international panel of experienced and knowledgeable professionals representing each of the continents. And with their help we managed to get to some solid conclusions.

Panel Members

Mandisa Makubalo – CX Pioneer, Africa

Faran Niaz – Customer Experience Consultant, Asia

Nate Brown – Chief Experience Officer, Officium Labs, America

Laise Porto – CX Pioneer, Asia

Gunjan Allen – CX Leader, Australasia

Ana Luisa Romero – CX Leader, Europe

%d bloggers like this: